C-U Trade Services and C-U Under Construction are two parent companies covering four separate service businesses -- HVAC, plumbing, electrical, and construction. I've been handling their branding, design, and marketing since 2023. From brand identity and print collateral to websites, ads, and everything in between -- if it needed to exist, I made it. These pieces represent what it looks like when one person handles the strategy, the copy, and the design all at once.
These retractable banners needed to feel related but distinct -- one leading with craftsmanship and project work for the construction side, the other taking a more technical, trust-forward approach for HVAC, plumbing, and electrical. I wrote all the copy and handled everything from concept to print-ready files.
